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Lead Generation Specialist

July 29, 2025
Location:
Job Type:
Full Time
Description:

Maxim Truck & Trailer
1860 Brookside Blvd

Winnipeg, MB R3C 2E6

Maxim is currently seeking a LEAD GENERATION SPECIALIST for our Winnipeg Brookside location. The successful candidate will be part of the Maxim Marketing Team focused on generating and forwarding sales leads to the outside sales team. The position includes maintenance of Maxim’s customer and prospects database.    

Hours: Monday to Friday, 8:30 AM to 5:00 PM – Please note that this role is not Work-From-Home.

Responsibilities:

  • Conduct outbound calls to a database of business accounts – many of whom are already customers
  • Maintain and update a CRM database of customers and prospects
  • Receive, qualify and forward email leads from Maxim’s website and advertising sites like Kijiji
  • Touch base with existing customers and prospective customers to update contact information and follow up on any needs Maxim may be able to assist with
  • Forward any potential sales leads to our team of outside Sales Representative across Canada

 Ideal Qualifications:

  • Experience in customer service or sales is preferred
  • Fluent in speaking and writing English (a second language is an asset)
  • Outgoing, personable and professional phone etiquette skills
  • Comfortable making cold calls and developing a rapport with customers – not in an aggressive or pushy way
  • Basic computer skills with the ability to pick up new systems as required
  • Transportation industry and/or heavy-duty equipment knowledge is an asset

 We Offer:

  • A competitive hourly wage, plus commission on sales leads!
  • Group benefits including health, dental, vision and RRSP plan with company match (for full time employees)
  • Educational assistance program
  • Employee referral bonuses
  • Opportunities for advancement
  • Strong team environment
  • Support of a national company
  • Free parking
  • ….and more!

More About Us:

Maxim Truck & Trailer is a dealer that sells, leases, rents and repairs heavy-duty transportation equipment. Headquartered in Winnipeg, Manitoba, we are a full-service truck and trailer equipment dealer with 17 locations from Vancouver to Montreal.  We are proud to be a private Canadian company with over 500 employees.

We are always looking for team

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today than we were yesterday.

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