(Winnipeg, MB – December 4, 2025) – Maxim Truck & Trailer announced today that its 25th Annual Charity Pancake Breakfast raised a record-breaking $41,000 for The Christmas Cheer Board of Winnipeg.
The landmark event, held at Maxim's Winnipeg head office, brought together over 350 community members, customers, and suppliers, cementing its role as a beloved kickoff to the holiday season. The total funds raised, which included highly popular raffle prizes supported by generous sponsors, will directly benefit thousands of Winnipeggers in need.
A Deep Commitment to Community
"We are incredibly proud of our team, customers, and suppliers for making this year's Pancake Breakfast the most successful one yet," said Troy Hamilton, President of Maxim Truck & Trailer. "For 25 years, this event has not only been about raising funds but also about celebrating our community. We are honored to continue our deep commitment to The Christmas Cheer Board."
"Maxim has been a tremendous, long-standing supporter of the Cheer Board," added Shawna Bell, Executive Director of The Christmas Cheer Board of Winnipeg. "The success of their annual breakfast is amazing, and this record contribution ensures we can bring essential help and holiday warmth to more families this winter. Troy Hamilton's dedication includes serving on our Board of Directors, which is a testament to the partnership we share."
With a tradition of giving for over 100 years, the Christmas Cheer Board is a community-driven and grass-roots team that delivers over 21,000 hampers of food, toys, and cheer to people in need each year.
You can still donate to our Christmas Cheer Board online campaign.
