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Maxim Pancake Breakfast Raises Over $36,000 for The Christmas Cheer Board

Maxim Pancake Breakfast Raises Over $36,000 for The Christmas Cheer Board

Photo Caption:  Troy Hamilton, President of Maxim Truck & Trailer (left) presents a cheque for $36,395 to Shawna Bell, Executive Director of Christmas Cheer Board.

 

Now in its 23rd year, Maxim Truck & Trailer held a charity Pancake Breakfast fundraiser at their head office facility in Winnipeg on December 7th and raised $36,395 for the Christmas Cheer Board of Winnipeg. 

Two records were broken on the day: one was the amount raised for the Christmas Cheer Board at a Maxim December event and the second was a 100-year old weather record that saw a high of 7 degrees above zero on a day normally much colder.

The turnout at the event included over 350 guests and Maxim employees who enjoyed good food, company and host of raffle prizes at Maxim’s head office dealership.

“Whether it’s time or money, it’s important to me that our company has a culture of giving back, ” says Troy Hamilton, President of Maxim Truck & Trailer. “I believe if you have the capacity to give, you should,” he says. Funds raised were from Maxim corporate donation, employees, customers, suppliers and friends who helped make the annual event a big success.

“Maxim has been such a tremendous supporter of the Cheer Board for many years. We are so grateful for their continued support, especially in a year when the need in our community is so great,” says Shawna Bell, Executive Director of The Christmas Cheer Board of Winnipeg.

The Christmas Cheer Board provides assistance to low-income seniors, people living with disabilities, newcomers to Canada and needy families across Winnipeg. Each season the organization distributes over 16,000 hampers to Winnipeggers in need.

Maxim Truck & Trailer has 17 branch offices and nearly 500 employees in 10 cities from Vancouver to Montreal. Maxim Truck & Trailer capabilities include the sale, rental, leasing, and complete after-sales service of new and used heavy-duty trucks and trailers.