Troy Hamilton, President of Maxim Truck & Trailer presents a cheque for $12,242 to Shawna Bell, Executive Director of The Christmas Cheer Board of Winnipeg.
Now in its 21st year, Maxim Truck & Trailer held a virtual charity Pancake Breakfast fundraiser that ran from December 1 to December 17, 2021. This year’s campaign raised $12,242 for the Christmas Cheer Board of Winnipeg - almost double the $6,770 raised in 2020.
This is now the second year the event has gone virtual due to COVID, limiting what had become a big event with over 500 guests each year at Maxim’s head office dealership located on the corner of Inkster Blvd and Route 90.
“We’ve just refused to cancel this important initiative despite the challenges,” says company President Troy Hamilton. “We would much rather host 500 people than go virtual - but we've had to adjust. I believe if you have the capacity to give, you should,” he goes on to say. “Whether it’s time or money, it’s important to me that our company has a culture of giving back.” Funds raised were from Maxim corporate, employees, customers, suppliers and friends who helped make the annual event a big success.
“Maxim has been such a tremendous supporter of the Cheer Board for many years. While we miss the breakfast so very much, we are grateful for the continued support, especially in such challenging times as these last two years have been,” says Shawna Bell, Executive Director of The Christmas Cheer Board of Winnipeg.
The Christmas Cheer Board provides assistance to low-income seniors, people living with disabilities, newcomers to Canada and needy families across Winnipeg. Each season the organization distributes over 16,000 hampers to Winnipeggers in need.
Maxim Truck & Trailer has 17 branch offices and nearly 500 employees in 10 cities from Vancouver to Montreal. Maxim Truck & Trailer capabilities include the sale, rental, leasing, and complete after-sales service of new and used heavy-duty trucks and trailers.